MOTHER: The Necessity of Invention
 

PRESS RELEASES


02.24.08
MOTHER™ Launches MANDUFFLES™

When MOTHER’s founder discovered the diamond plate fabric that would become the trademark for their successful MANCOOLER line, he knew that coolers were just the beginning.
< download full press release.


01.15.08
MOTHER™ Lends Support to Pass It On

For years, men have had to struggle with less than manly soft sided coolers. MOTHER has solved that dilemma.
< download full press release.


08.30.07
LL Bean Judgement Denied

United States Magistrate Judge J. Kelley Arnold denied LL Bean’s summary judgment motion in MOTHER™ verse LL Bean.
< download full press release.


08.15.07
MOTHER™ earns Field & Stream’s Best of the Best Award

In only its third year in existence, MOTHER has earned Field & Stream’s coveted Best of the Best award for its patent pending ONEPack™ Ridgeline.
< download full press release.


07.30.07
MOTHER verses LL Bean trial date set

MOTHER™, spawned by a dirtbag guide who couldn’t find functional technical hunting gear, filed suit against retail giant LL Bean in September of 2006.
< download full press release.


07.25.07
MOTHER™ builds Man Coolers

Known for its technical hunting packs, MOTHER brings innovation and bomber styling to soft sided coolers.
< download full press release.


01.02.07
MOTHER’s™ ONEPack System brings real innovation to the pack market

Entering its third year in business, innovation driven MOTHER™ adds the patent pending ONEPack™ System to its line.
< download full press release.


01.02.07
MOTHER’s™ Sniper Bag hits the mark with the consumer hunting population

MOTHER’s™ Sniper Bag, created on the platform of its existing MISSION Pack at the request of a federal law enforcement agency, has also found its mark with the consumer hunting market.
< download full press release.


01.02.07
MOTHER™ new Upland Line features more functionality and greater design elegancy

Entering its third year in business, innovation driven MOTHER™ has re design of its Upland Line that brings more functionality and even greater elegant simplicity to their designs.
< download full press release.


10.24.06
MOTHER’s™ Day Pack planted firmly on World Champion’s back

Winner of prestigious Armbruster International Championship gives thanks to innovative company
< download full press release.


10.21.06
MOTHER™ redesigns its entire line, adds a new line and prepares for brand extension

Entering its third year in business, innovation driven MOTHER™ prepares for a re design of its entire line, adds a new line dubbed the ONEPack™ System, and prepares for a yet to be disclosed brand extension that also targets the hunting market.
< download full press release.


10.01.06
MOTHER™ Adopts Bike for a Burrito Program

MOTHER™, maker of innovative hunting packs based on technical approach packs, has adopted a bike to work program that it hopes will see its employees biking more, and driving less.
< download full press release.


01.02.06
MOTHER - NEW PRODUCT RELEASE, The Still Hunter Turkey Pack

This new pack features a ample game stowage and a unique stowable seat.
< download full press release.


01.02.06
MOTHER - NEW PRODUCT RELEASE, The Still Hunter Turkey Pack

This new pack features a ample game stowage and a unique stowable seat.
< download full press release.


04.21.05
MOTHER goes live
LAUNCHES TO COINCIDE WITH CONSUMER ADS

MOTHER’s web site has launched today to coincide with its inaugural ad campaign. www.mothertech.net provides consumers, retailers and media with a vehicle to learn more about MOTHER’s line of technical packs for upland hunters. <download full press release.


02.15.05
The MOTHER of all hunting vests goes camo
MOTHER BRINGS MOSSY OAK SHADOW GRASS TO ITS MOST POPULAR MODEL

Now waterfowlers and dove hunters can join their upland brethren and enjoy MOTHER’s most popular model, the Day Pack, in pursuit of their chosen quarry. <download full press release.


02.01.05
The MOTHER of all hunting vests goes fly fishing
MOTHER OFFERS MULTI-FUNCTIONAL UPLAND / FLY FISHING PACKS

Nothing goes together like upland hunting and stalking trout in remote waters – except maybe wings and beers. Now wingshooters, many of which are fly fisherpeople, can purchase one piece of gear to cover both pursuits. <download full press release.


01.15.05
New company reinvents the hunting vest
NECESSITY IS THE MOTHER OF INVENTION

The hunting vest that consumers use today is likely the same design that their fathers hunted with – a garment with no real load carrying ability. MOTHER is about to change that with a design that is based on technical approach packs. <download full press release.


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